FOR IMMEDIATE RELEASE

Live@SimeDarbyLPGA to show ‘Malaysia’s most fun golf event’
to worldwide audience



KUALA LUMPUR, 27 OCTOBER 2016 – This week’s Sime Darby LPGA Malaysia will continue to break new ground in Asian event broadcasting, when it airs the 2016 edition of Live@SimeDarbyLPGA Malaysia to a global audience of millions.


Available in Malaysia and around the world via Fox Sports 3 Asia; Astro Golf Channel; sportle.tv; livestream.com; LPGA.com, and simedarbylpgamalaysia.com, the new 90 minute programme will air from 9.30am to 11am from Thursday 27th to Sunday 30th October, providing viewers with an exclusive behind-the-scenes look at the prestigious LPGA event prior to the start of the main broadcast feed at 11.00am local time.


Produced by IMG Productions, the broadcast continues to embrace the digital age of broadcast and the tournament’s #WomenWithDrive philosophy, featuring a mix of glamour, high fashion, music, food, tips from the pros, interviews and plenty of fun, as Executive Producer of IMG Productions Michael O’Dwyer explained:


“Last year’s Live@ broke new ground for golf broadcasting in Asia. This year we aim to build on the success of that with a number of new features. Our broadcast philosophy is to Embrace, Engage, Educate and Entertain and we see Live@ as a great opportunity to bring audiences around the world closer to the action, the entertainment and the stars of the game and showcase golf in a way that it is rarely seen on television and online. I’d like to extend our thanks to our broadcast partners around the world - I’m sure golf fans will enjoy it.”


Showing the programme for the first time, Pedro Duarte, Head of International at Sportle said:

"Our objective at Sportle is to simplify how users find and watch the most exciting live sports content from across the globe. The Sime Darby LPGA tournament is extremely valuable live content for golf fans, and we are pleased to help IMG increase its audience by adding new fans in the U.S.”


Live@SimeDarbyLPGA will be in addition to the four hour live daily broadcast, which will be distributed to over 200 million households across 150 territories worldwide. Fox Sports Asia will once again deliver pan Asian coverage with other major broadcasters, including Fox Sports Australia, Golf Channel in North America, and Malaysia’s Astro SuperSport taking the feed.


Under the direction of Executive Producer O’Dwyer, the commentary team will be led by expert golf commentator and TV anchor Warren Smith, supported by a team of international and local expert presenters including former LPGA player Alison Whitaker, Kate Burton, Sandy McKenzie and Kelly Latimer.


The programme will once again be coming straight from the Live@SimeDarbyLPGA sky tower, which will see the commentary and production team positioned in the heart of the tournament concourse in a glass booth near the Chairman’s Pavilion and practice putting green.


Steven Thielke, Chairman of the Tournament Committee, said, “The Sime Darby LPGA Malaysia has developed an identity as ‘Malaysia’s most fun golf tournament’ and we have continually sought to push the boundaries in how we deliver that proposition through both broadcast and visitor experience. Live@SimeDarbyLPGA is just one example of this, and whether watched on television, tablet or mobile, will enable thousands of golf fans around the world to enjoy the off-course entertainment on offer here at TPC Kuala Lumpur.”


The Sime Darby LPGA Malaysia tees off at TPC Kuala Lumpur from 27th October to 30th October. For all the latest updates, visit the tournament website at www.simedarbylpgamalaysia.com. Tournament activities can also be followed on www.facebook.com/SimeDarbyLPGAMalaysia, or via Twitter and Instagram using @SimeDarbyLPGA, #SimeDarbyLPGA, #WomenWithDrive.

***ENDS***

 

About Yayasan Sime Darby or Sime Darby Foundation

Yayasan Sime Darby, or Sime Darby Foundation, was established in 1982 and is the primary driver of Sime Darby Berhad’s Corporate Social Responsibility initiatives.

The objectives of Yayasan Sime Darby are supported by its five pillars, namely: community and health; education; youth and sports; arts and culture; environment. While led by independent members of a Governing Council and managed by a dedicated team, Yayasan Sime Darby works closely with the Sime Darby Group, in areas of mutual interest.

Since its inception, Yayasan Sime Darby has awarded scholarships worth RM230 million to 2,894 students both in and outside Malaysia. It is supporting long term research projects of significant scientific value like the Stability of Altered Forest Ecosystems (SAFE) project which is the world’s largest ecological project, a joint effort with the Royal Society (The UK and Commonwealth Academy of Science). Yayasan Sime Darby is also actively involved in the development and improvements of sports in Malaysia namely track cycling, lawn bowling, cricket, tennis and golf. Under its community & health pillar, Yayasan Sime Darby supports initiatives to promote the well-being of disadvantaged people irrespective of race, culture, religion, creed or gender and works with established organisations to promote the development of arts & culture.

About TPC Kuala Lumpur

Formerly known as Kuala Lumpur Golf and Country Club, TPC Kuala Lumpur is a 36-hole tournamentstandard course strategically located in the lush landscape of Bukit Kiara, just eight kilometres from the heart of Kuala Lumpur. Its proprietor Sime Darby Property; designed the club as an elegant and relaxing golf haven surrounded by natural beauty.

TPC Kuala Lumpur defines new standards in golf and country clubs with its superior service, excellent facilities and warm hospitality. The high quality of construction is synonymous with Sime Darby Property and incorporates state-of-the art technologies with impressive attention to detail. Visit TPCKL.com for more information. Like us on Facebook - TPC Kuala Lumpur to gain insights on our latest happenings.

About the TPC Network

Owned, operated, and licensed by the PGA TOUR, the TPC Network is comprised of 34 premier private, resort and daily fee golf properties designed by some of golf’s most elite architects. Twenty of the clubs are operated by affiliates of PGA TOUR Golf Course Properties, Inc. Each TPC has hosted or has been designed to host TOUR-sponsored golf tournaments. Since TPC Sawgrass first opened its world renowned PLAYERS Stadium Course in the fall of 1980, TPCs have provided the PGA TOUR with rent-free venues for tournaments, helping to boost championship golf purses and increasing charitable donations to grass roots non-profit organizations. At the same time, TPCs have provided recreational golfers with the unique opportunity to test their skills on the same layouts where the world’s best golfers compete.

TPCs are known for their outstanding conditioning and amenities, as well as a commitment to environmental excellence. The TPC Network is also distinguished by its unwavering commitment to further the PGA TOUR’s “Together, anything’s possible” giving back mission through support of charitable and community-based programs. For more information, please visit www.tpc.com. For the most up-to-date news, follow the TPC Network on Twitter (@PlayTPC), Instagram (@PlayTPC) or www.facebook.com/TPCNetwork

About Cancer Research Malaysia

Cancer Research Malaysia (CRM) is an independent, non-profit cancer research organisation in Malaysia. Dedicated to bringing scientific advancement to cancer patients, CRM leads the fight to reverse cancer and conducts impactful research to identify better ways to prevent, diagnose, detect and cure cancer for Malaysians. CRM is committed to ensuring that at least 90% of funds received are spent on research and works closely with top scientists and clinicians both locally and internationally. CRM connects with the world through its website www.cancerresearch.my and www.facebook.com/cancerresearchmalaysia.

About the LPGA (Ladies Professional Golf Association)

The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, www.twitter.com/lpga, and www.youtube.com/lpgavideo.


About IMG


IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.