MEDIA ALERT

SIME DARBY LPGA CONTINUES FIGHT AGAINST CANCER

Dato’ Anne Eu to host Women with Drive Networking Brunch for Cancer Research Malaysia at TPC Kuala Lumpur’s Qureshi restaurant


KUALA LUMPUR, 18 October 2016 – The seventh edition of the Sime Darby LPGA Malaysia will once again see the tournament collaborate with ground-breaking cancer research organisation, Cancer Research Malaysia, in line with the tournament falling at the end of the official Breast Cancer Awareness Month.


The collaboration has had a direct impact on the improvement in outcome for Malaysian cancer patients, with RM 2.5 million raised over the years, of which over 90% has been channelled directly into cancer research.


Speaking on the impact that the tournament has had on raising funds for breast cancer research, Cancer Research Malaysia Chief Executive Professor Dr Teo Soo Hwang said, “Through the support of the Sime Darby Foundation, corporates and the large number of spectators attending the tournament over the years, Cancer Research Malaysia and the Ministry of Health have managed to establish one of the first patient navigation programmes in Malaysia.”


“There’s no question that the Sime Darby LPGA Malaysia has had direct impact on saving lives in Malaysia. With the funding, we will ensure that patients, regardless whether rich or poor, can receive the information and support they need to have an improved chance of surviving breast cancer,” she added.


Women with Drive Networking Brunch

One of the highlights of the charity’s activities at this year’s tournament will be the Women with Drive Networking Brunch at TPC Kuala Lumpur’s superlative Indian restaurant Qureshi on ‘Pink Saturday’ which falls on 29th October.


Hosted by Dato’ Anne Eu, a Trustee for the charity, a key feature of the fundraiser will be the Women with Drive speaker panel which is set to include the likes of 2016 Merdeka Award recipient for Health, Science and Technology Professor Datuk Dr. Looi Lai Meng, University Malaya YM Professor Dato’ Dr Tunku Sara Tunku Ahmad Yahaya and Sarah Chen. A woman with a long list of accolades to her name, Chen is Co-Founder of Asia Women Circle, that drives women empowerment platform "Lean In Malaysia".


“Breast cancer awareness is a great cause and one that I am very pleased to lend my support to. We need to be doing more in Malaysia to raise awareness of cancer and tackle some of the social stigmas attached to cancer in general. I very much look forward to participating in what will be a lively and informative discussion, and would encourage as many people as possible to come and participate and support an extremely worthwhile cause,” said Chen.


With each speaker at the brunch sharing their views on the trials and tribulations of breast cancer, from the perspectives of scientist, survivor, caregiver and working professional as well as activist, the Women With Drive Networking Brunch promises to be a truly engaging event.


#reversingcancer

Visitors to the Sime Darby LPGA Malaysia are also encouraged to visit the Cancer Research Malaysia booth at the main entrance to the clubhouse in the Piano Lounge to learn how one’s involvement could help highlight the importance of recognising research as a crucial element in cancer prevention.


The tournament also launched its #SimeDarbyLPGAPrettyinPink contest at the start of October, inviting the public to share their favourite pink #OOTD (Outfit Of The Day) on Facebook. Visitors who tag their photos with #SimeDarbyLPGAPrettyinPink stand a chance to bag themselves a pair of VIP tickets for the tournament weekend.


For all the latest updates, visit the tournament website at www.simedarbylpgamalaysia.com. Tournament activities can also be followed on www.facebook.com/SimeDarbyLPGAMalaysia, or via Twitter and Instagram using @SimeDarbyLPGA, #SimeDarbyLPGA, #WomenWithDrive.

***ENDS***

 

About Yayasan Sime Darby or Sime Darby Foundation

Yayasan Sime Darby, or Sime Darby Foundation, was established in 1982 and is the primary driver of Sime Darby Berhad’s Corporate Social Responsibility initiatives.

The objectives of Yayasan Sime Darby are supported by its five pillars, namely: community and health; education; youth and sports; arts and culture; environment. While led by independent members of a Governing Council and managed by a dedicated team, Yayasan Sime Darby works closely with the Sime Darby Group, in areas of mutual interest.

Since its inception, Yayasan Sime Darby has awarded scholarships worth RM230 million to 2,894 students both in and outside Malaysia. It is supporting long term research projects of significant scientific value like the Stability of Altered Forest Ecosystems (SAFE) project which is the world’s largest ecological project, a joint effort with the Royal Society (The UK and Commonwealth Academy of Science). Yayasan Sime Darby is also actively involved in the development and improvements of sports in Malaysia namely track cycling, lawn bowling, cricket, tennis and golf. Under its community & health pillar, Yayasan Sime Darby supports initiatives to promote the well-being of disadvantaged people irrespective of race, culture, religion, creed or gender and works with established organisations to promote the development of arts & culture.

About TPC Kuala Lumpur

Formerly known as Kuala Lumpur Golf and Country Club, TPC Kuala Lumpur is a 36-hole tournamentstandard course strategically located in the lush landscape of Bukit Kiara, just eight kilometres from the heart of Kuala Lumpur. Its proprietor Sime Darby Property; designed the club as an elegant and relaxing golf haven surrounded by natural beauty.

TPC Kuala Lumpur defines new standards in golf and country clubs with its superior service, excellent facilities and warm hospitality. The high quality of construction is synonymous with Sime Darby Property and incorporates state-of-the art technologies with impressive attention to detail. Visit TPCKL.com for more information. Like us on Facebook - TPC Kuala Lumpur to gain insights on our latest happenings.

About the TPC Network

Owned, operated, and licensed by the PGA TOUR, the TPC Network is comprised of 34 premier private, resort and daily fee golf properties designed by some of golf’s most elite architects. Twenty of the clubs are operated by affiliates of PGA TOUR Golf Course Properties, Inc. Each TPC has hosted or has been designed to host TOUR-sponsored golf tournaments. Since TPC Sawgrass first opened its world renowned PLAYERS Stadium Course in the fall of 1980, TPCs have provided the PGA TOUR with rent-free venues for tournaments, helping to boost championship golf purses and increasing charitable donations to grass roots non-profit organizations. At the same time, TPCs have provided recreational golfers with the unique opportunity to test their skills on the same layouts where the world’s best golfers compete.

TPCs are known for their outstanding conditioning and amenities, as well as a commitment to environmental excellence. The TPC Network is also distinguished by its unwavering commitment to further the PGA TOUR’s “Together, anything’s possible” giving back mission through support of charitable and community-based programs. For more information, please visit www.tpc.com. For the most up-to-date news, follow the TPC Network on Twitter (@PlayTPC), Instagram (@PlayTPC) or www.facebook.com/TPCNetwork

About Cancer Research Malaysia

Cancer Research Malaysia (CRM) is an independent, non-profit cancer research organisation in Malaysia. Dedicated to bringing scientific advancement to cancer patients, CRM leads the fight to reverse cancer and conducts impactful research to identify better ways to prevent, diagnose, detect and cure cancer for Malaysians. CRM is committed to ensuring that at least 90% of funds received are spent on research and works closely with top scientists and clinicians both locally and internationally. CRM connects with the world through its website www.cancerresearch.my and www.facebook.com/cancerresearchmalaysia.

About the LPGA (Ladies Professional Golf Association)

The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the association celebrates a diverse and storied membership with more than 1,700 members representing 29 different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching and Club Professionals (T&CP) directly impact the game through teaching, coaching and management. The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on the web via: www.LPGA.com, www.facebook.com/lpga.official, www.twitter.com/lpga, and www.youtube.com/lpgavideo.


About IMG


IMG is a global leader in sports, events, media and fashion, operating in more than 30 countries. The company represents and manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is one of the largest independent producers and distributors of sports media. IMG also specializes in sports training; league development; and marketing, media and licensing for brands, sports organizations and collegiate institutions. In 2014, IMG was acquired by WME, a leading global entertainment agency.