News Release

RISING STARS SET TO SHINE AS SIME DARBY

ANNOUNCES NEW INITIATIVES FOR LPGA TOURNAMENT


Sime Darby LPGA Malaysia promises four days of entertainment as new Rising Star Juniors

talent search provides pathway to success for under-privileged children.


KUALA LUMPUR, 10 JUNE 2015 – Continuing under the Women with Drive banner, the Sime

Darby LPGA Malaysia 2015 will see a number of developments to ensure that the tournament

maintains its position as one of the region’s leading golf events, offering first class

entertainment and a great day out for all spectators.


With a host of new initiatives planned both on and off the golf course, the event promises four

days of fun-filled entertainment when the showpiece event returns to its home in the impressive

surroundings of Kuala Lumpur Golf and Country Club (KLGCC) from 8 – 11 October.


Among the developments announced for 2015 are:


  • Defending Champion Shanshan Feng has confirmed that she will return to the East Course in October to defend the title she won in such emphatic style last year. The 25 year old from China has moved up the world rankings and now holds fifth position in the Rolex Rankings with four LPGA Tour victories to her name.

  • A new look for Sime Darby LPGA Malaysia’s Qualifying Tournament will see one spot awarded to the winner, from any nation, and a further two places awarded to the top two ranked Malaysians. If the tournament is won by a Malaysian, three Malaysian players will qualify.

  • Malaysian players, dubbed the ‘Malaysian Angels’, return with a twist in 2015. The top three ranked Malaysians, who do not qualify through the LPGA Tour, will gain automatic entry into the tournament. With two places guaranteed through the local qualifying tournament, the new format ensures a minimum of five home grown talents qualifying for the tournament on merit.

  • In conjunction with the LPGA Tour, Sime Darby LPGA Malaysia has secured a place for the top performing Malaysian to compete in a second LPGA limited field tournament during the Asian swing in October. The initiative will bring a new dimension to the tournament as the young women compete in the tournament as well as among themselves for the coveted spot in a second LPGA Tour event.

  • The focal point of the social scene at this year’s tournament will be the Courtyard Marquee, a new covered area overlooking the practise putting green and the 18th hole which will be open to the public. With food stalls, live DJ, views of the giant TV screen and a Players’ Corner, where visitors can get to meet the players for themselves, the Courtyard Marquee promises to be the place to ‘see and be seen’ during tournament week. Visitors can expect an interesting addition this year with the Big Makan Challenge held daily from 4.00pm onwards at the Courtyard Marquee, featuring Malaysian and International Cuisine from the various food stalls. To participate, a donation of RM 50 is required which will be channelled to CARIF and participants are given only 45 minutes to complete the challenge.

  • Embracing the trend sweeping Malaysia, visitors will be able to enjoy a range of authentic Malaysian cuisine produced by some of KL’s most loved chefs who will be selling their gastronomic specialities from iconic food trucks stationed within the tournament concourse. With prices capped at RM 10- per dish – and a free dish included within the ticket price – the initiative, will bring a new dimension to the tournament, ensuring that Sime Darby LPGA Malaysia really is more than just a golf tournament.

  • Friday 9 October has been designated Ladies Day @ Sime Darby LPGA. Not only will all women be granted free access to the tournament, there will also be a host of health, beauty and fashion activities created especially for the ladies.

  • Once again, the tournament will raise funds and awareness for the Official Charitable Partner - Cancer Research Initiatives Foundation (CARIF), with all proceeds going towards the fight against breast cancer in Malaysia. Pink Saturday will return with a host of charitable initiatives designed to add colour to the occasion. Since its inaugural year in 2010, the tournament has raised in excess of RM 2.5 million for the charity.


Speaking about her return to KLGCC, Shanshan Feng said, “I’m pleased to confirm that I will

be returning to KL to defend my title at the Sime Darby LPGA Malaysia. Last year’s tournament

is such a happy memory for me – particularly coming off the back of a difficult week in China –

and I am really looking forward to getting back on course at KLGCC and hope I can pick up

where I left off last October. It’s a fantastic tournament and beautiful course so I’m looking

forward to it already!”


2015 also sees the launch of a new talent search initiative from Sime Darby and KLGCC.

Rising Star Juniors is a community-sports programme targeting boys and girls between the

ages of 12 to 17 from underprivileged backgrounds. The two-year programme, which currently

has 18 students under tuition, will provide these junior hopefuls with life-skills assistance and

golf playing opportunities to produce successful, well-rounded and educated young golfers in a

collaborative effort initiated by KLGCC with funding from the Sime Darby Foundation and

support from KLGCC members and MST Golf.


The four days of action packed fun will once again be promoted under the tournament’s

‘Women with Drive’ slogan which aims to encapsulate the ethos of the tournament, the

dedication of its players, and the battle against breast cancer in Malaysia, as Chairman of Sime

Darby Foundation, YABhg Tun Musa Hitam, explained:


“Now into its sixth year, Sime Darby LPGA Malaysia has established itself not just as one of

Malaysia’s leading golf tournaments, but one of Asia’s preeminent events. Over the years, the

tournament has provided an excellent platform for the development of women’s golf in Malaysia

which continues to show real progress and promise for the future, while making a very valuable

annual contribution to the essential work undertaken by our charitable partner CARIF.”


“The introduction of the Rising Star Juniors programme, complimenting the Sime Darby LPGA

Development Programme, together with the opportunity for the best placed Malaysian to play in

a second LPGA tournament this year, further strengthens our commitment to providing young

Malaysian golfers, from all sectors of the community, with a genuine pathway from grassroots

golf to an international stage,” continued Tun Musa.


Mike Whan, LPGA Commissioner, added: “The Sime Darby LPGA Malaysia continues to go

from strength to strength, producing a first class tournament year in, year out for our members

and golf fans in the region. It is undoubtedly one of the top tournaments on the LPGA calendar

which is always reflected by the strength of the field the LPGA Tour brings. We commend Sime

Darby for everything the organisation does to support the development of golf in Malaysia and

we look forward to returning this October.”


Speaking before the official launch of this year’s tournament, Malaysia’s top ranked

professional golfer Kelly Tan paid tribute to the role the tournament has played in developing

women’s golf in Malaysia:


“The Sime Darby LPGA Malaysia has played an instrumental role in the development of my

game and my ability to reach the LPGA Tour. The combination of the match practice within an

elite field and the support I received earlier in my career from the Sime Darby Foundation gave

me the skills that are necessary to compete at this level. One of my main targets for this year

will be to qualify for the tournament through the LPGA and to fly the flag for Malaysia yet again.”


The sixth edition of the US$ 2 million purse Sime Darby LPGA Malaysia will take place on the

East course at KLGCC from 8-11 October 2015. 75 players, made up of 63 players from the

LPGA tour, a minimum of five Malaysian Nationals and seven further sponsor exemptions, will

compete in the 72-hole stroke play, no cut tournament for one of the largest purse events in

Asia.


Tickets for the Sime Darby LPGA 2014 will be available on sale beginning 1st August, 2015 at Air Asia Red Tix


To see Shanshan Feng’s video message and all the latest updates, visit the tournament

website at www.simedarbylpgamalaysia.com. Tournament activities can also be followed on

Twitter and Instagram @SimeDarbyLPGA and on Facebook at

www.facebook.com/SimeDarbyLPGAMalaysia


-ENDS-

 

About Sime Darby

Sime Darby is a Malaysia-based diversified multinational involved in key growth sectors, namely,

plantations, industrial equipment, motors, property and energy & utilities. Founded in 1910, its business

divisions seek to create positive benefits in the economy, environment and society where it has a

presence.


With a workforce of over 100,000 employees in over 20 countries, Sime Darby is committed to building a

sustainable future for all its stakeholders. It is one of the largest companies on Bursa Malaysia with a

market capitalisation of RM57.87bn (USD18.18bn) as of 7 July 2014.


About Kuala Lumpur Golf and Country Club Berhad (“KLGCC”)

Originally opened in 1991, KLGCC, Malaysia’s premier golf and country club, is Sime Darby Property’s

leading leisure facility. Both the West and East Courses were completely redesigned by renowned

international golf course architect Parslow & Winter Golf Design and then re-opened in 2008 and 2010

respectively. The high quality of construction is synonymous with Sime Darby and incorporates state-ofthe

art technologies and impressive attention to detail. Since then, KLGCC has redefined superior

service and excellence; its facilities and hospitality are one of the prides of the golfing industry.


Visit klgcc.com for more information. Like us on Facebook- Kuala Lumpur Golf & Country Club to gain

insights on our latest happenings.


About CARIF

CARIF is the only non-profit cancer research laboratory dedicated to Malaysian cancer research.

CARIF’s mission is to conduct impactful research that can lead to new ways to prevent, diagnose and

treat cancer; with the hope that such research will lead to saving lives from this terrible disease. CARIF

was established by YM Tan Sri Dato Seri Tunku Ahmad Yahaya and YABhg Toh Puan Dato’ Seri Dr

Aishah Ong in 2000 and officially launched by YABhg Tun Dr Mahathir Mohamad in 2002, concentrating

first on oral cancer then expanding later to research programmes in breast, nasopharyngeal and ovarian

cancers, and to natural products with anti-cancer properties. For more information, kindly visit

www.carif.com.my.


About the LPGA (Ladies Professional Golf Association)

The LPGA is the world’s leading professional golf organization for women. Founded in 1950, the

association celebrates a diverse and storied membership with more than 1,700 members representing 29

different countries. With a Vision to inspire, empower, educate and entertain by showcasing the very best

of women’s golf, LPGA Tour Professionals compete across the globe, while dedicated LPGA Teaching

and Club Professionals (T&CP) directly impact the game through teaching, coaching and management.

The Symetra Tour consistently produces a pipeline of talent ready for the world stage. The LPGA is

headquartered in Daytona Beach, Florida. Follow the LPGA on its television home, Golf Channel, and on

the web via: www.LPGA.com,  www.facebook.com/lpga.official,  www.twitter.com/lpga, and

www.youtube.com/lpgavideo


About IMG

IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world.

IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy,

Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce.

In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the

companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and

marquee assets across sports, entertainment, events, music and fashion.

Media contacts:

Nadia Daeng

Fulford PR

Singapore

DD:     +65 6324 1378

E: ndaeng@fulfordpr.com